The Guild for HER

Photography from The Guild for HER's event, October 2025. By Laura Ochoa March always feels different. There is something powerful about Women’s History Month. It is not just a celebration. It is a mirror. It reflects how far we have come — and how far we are still determined to go. When I think about being a woman, I do not first think about titles or achievements. I think about resilience. I think about the quiet strength I saw growing up. I think about women who led families, built...

By Maria Jose Pereira, Engineer and Volunteer at TGH Artificial Intelligence (AI) has transformed the way brands are created and grown. What once required large teams and long timelines is now more accessible to entrepreneurs, startups, and small organizations. When used intentionally, AI becomes a powerful tool to support creativity, clarity, and consistency. A clear brand identity is essential. AI can help you define your mission, vision, values, and target audience by guiding you through...

By Laura Ochoa, Founder of The Guild for HER When I look back at 2025, I feel one word more than anything else: gratitude. The Guild for HER started as a vision I carried quietly for a long time. A vision rooted in my own journey as a woman navigating business, leadership, and the constant balancing act of ambition, responsibility, and self belief. Like many of you, I have experienced moments of confidence and moments of doubt. I have sat in rooms where I was the only woman. I have questioned...